This evening's Evening Standard has a bizarre one page feature on Sven Hughes, a former military psy-ops expert, who now runs a marketing and PR firm called Verbalisation.
Verbilisation has had some degree of profile due to its work with the anti-extremism think tank Quilliam. Here we hit the first problem. Given the degree of paranoia about and hatred for Qulliam from many Muslim representative groups, any PR company worth its salt would tell Quilliam to steer clear of Verbalisation, a company which Chris Blackwell's Standard piece claims is 'staffed largely by 'ex-military personnel'.
The second problem with Verbalisation is that someone seems to have decided the best weapon against IS is management gobbledygook. Check this out from Sven Hughes:
"the marketing industry has become quite lazy. Verbalisation is a step towards solving that. We have very rigorous methodology for decoding called RAID or Rapid Audience Insight Diagnostic. It's a 24-parameter, psychological profiling technique which enables us to not only understand what our audience is saying but what they're actually thinking, believing and what will effect their behaviour change."
I am not an automatic basher of Quilliam (unlike some academics) but I do hope they are not paying too much for this bizarre management and PR speak. And if this is the type of thought that is driving 'counter-radicalisation' policies in this country, it does not bode well.