There is little doubt about the most understated publicity campaign of the year so far. Step forward posh girl environmentalist Emily James:
"JUST DO IT lifts the lid on climate change activism and the daring troublemakers who have crossed the line to become modern day outlaws. Emily James' film follows these activists as they blockade factories, attack coal power stations and glue themselves to the trading floors of the international banks despite the very real threat of arrest."
Apparently a nationwide day of campus screenings is planned for October 18.
As one old comrade used to say, I'm pro cheese, pro coal. Count me out.