This is the second in the series of worst World Cup cash-ins.
Brighthouse are a high street chain offering a range of goods on credit - at what appears to be a minimum 29.9%APR. In other words get something from them worth £100, and you pay £129.99. Such 'deals' offer working class people the opportunity to purchase often essential goods such as cookers and washing machines, but with the long term outcome of greater debt and poverty.
The good news is plenty of people do care. Debt on Our Doorstep are just one example, whilst Brighthouse has attracted the focus of the consumer protection industry, as this expose reveals. Whilst taking the above picture at a local Brighthouse store, I attracted the attention of a particularly aggressive security guard, who clearly saw my actions as potential trouble. Such sensitivities speak volumes.
As the recession bites, the favourite message of David Cameron and Nick Clegg is 'we are all in this together'. That is nonsense. We are on one side, and the likes of Brighthouse are on the other. We should not forget it, even if they do support the same football team as us.........