Earlier this year, whilst planting Christmas trees in a large and blowy East Anglian field, I was told that you could buy 'Punk lager' in Tescos.
Now I always took 'Punk Lager' to be Special Brew (and before any wiseacre posts that Special Brew was invented by the Danish Court for Winston Churchill, it was not - that story is a myth) and feared I was having my plonker pulled. Browsing the shelves in my local supermarket this week, what did I see but - a bottle of Punk Pale Ale.
In a way doing a Pale Ale rather than a lager is quite clever marketing - your drunk as fuck punks are already wedded to their super strong off licence beers, but those ageing punks pushing trolleys around Tesco's are probably interested in trying something different.
If you see it - do try it, it has the full taste of pale ale, and proving you can ignore the toe-curling label statements, palatable. The marketing blurb is bad - "this is an aggressive beer" on the rear of the bottle, and (even worse) "post modern classic pale ale" on the front. Personally I don't find Pale Ale something I can drink a lot of - two or three bottles would be plenty - but then again I was always a bit of a lightweight when it came to drinking.
I am sure someone more immersed in Situationism than me will write a piece about Punk Pale Ale being the ultimate in recuperation. It is not. Guy Debord's writings have been declared a national treasure by the French Minister of Culture, and $650 per head dinners held to raise funds to keep his archives in France. Now that is recuperation.