One of the concepts that interests me is choice.
Because I dislike him intently, I have always chosen not to buy anything provided by Richard Branson. Nothing from Virgin record shops, none of his rubber goods and I most certainly do not want a Virgin phone. As for his trains, well I'm not alone in boycotting them!
This month, Virgin have bought my telephone/phone and Internet provider, Telewest. I have no say in the matter but am of course "free" to change to another provider - if I can be bothered with all the time, money and effort involved. That it seems is the only choice on offer.
Worse, because Virgin and Sky cannot agree on the prices Sky charge Virgin for certain Sky channels, it seems I could lose the best news service going - Sky News - from midnight.
Branson really is off to a flier isn't he?