Quite a lot if you are the BBC.
For much of the week the corporation has been reporting from Burma, where it is banned by the dictatorial regime. Reports such as these will have got the blood pressure of Burma's military pumping.
This is one part of the world where the BBC appears to be sparing no effort in being partisan. By referring to the country as Burma, rather than its official name of Myanmar, any attempt at neutrality is abandoned before it has even began. Yet, whether the BBC likes it or not, that is the official name of the country, and its reporters, if they entered the country legally, will all have stamps saying Myanmar in their passports. Indeed, I have one in mine, following a 30 minute visit to the country in March to renew my Thai visa.