In a very short space of time, the search engine Google has become a large part of our lives. Indeed it has become not just a multi-billion pound company, but a verb in its own right.
A google backlash was inevitable. Certainly Google and Microsoft have shown themselves more than willing to get into bed with the Chinese dictators who wish to ensure their country's web users are restricted as much as possible. The other problem is the amount of data Google holds on those who use it - put simply, this appears to be a hell of a lot. In practicce, they can use that information in any way they wish, and of course it can all be passed on to our own versions of the Stasi as soon as they ask for it.
Scroogle is a reaction against this. If you want to look at Google without the adverts, and without your web activity being stored indefinately why not give it a go? Have a look yourself here